Marketing & Consumer Behavior

CasePro members have gained expert professional knowledge in the making and development of innovative consumer loyalty programs and market research tools for the Bulgarian market of some of the most prospective companies in the industry. We provide legal consultations in the field of loyalty programs’ structuring, financing, business development and market-positioning.  Our team has extensive know-how and experience in the preparation of all relevant documentation for website management and business transactions related to the operation of a consumers’ loyalty program (including its technical operation) such as: i)  preparation of general terms and conditions for the loyalty program’s members, as well as rules for protection of their personal data, ii) specific advice on loyalty programs’ management system and company structuring, iii) preparation business development plans and external financing, iv) B2B service agreements, v) securing the full legal framework for the functioning of loyalty programs etc.